In my ten plus years of video production, the most frequent question I get goes something like,
“Hey Pat, how much does a 3 minute video cost?”
or some variation thereof. It's reasonable to assume how long a video is determines how much the video costs. But you might be surprised to know that it usually doesn't work that way. The biggest factor in video production costs is content, not length, and here's why:
Imagine two 1-minute videos. The first one features an average Joe or Jane against a generic background talking to the camera for a minute. At the end they hold up a cardboard sign where a website is scribbled with a Magic Marker.
“Hey Pat, how much does a 3 minute video cost?”
or some variation thereof. It's reasonable to assume how long a video is determines how much the video costs. But you might be surprised to know that it usually doesn't work that way. The biggest factor in video production costs is content, not length, and here's why:
Imagine two 1-minute videos. The first one features an average Joe or Jane against a generic background talking to the camera for a minute. At the end they hold up a cardboard sign where a website is scribbled with a Magic Marker.
| The second video has several dancing actors appearing in multiple locations, daytime and night time shots, lots of choreographed moves, special effects, disco balls and music. It too is exactly sixty-seconds long and covers the same topic as the first video. Price difference? Most definitely! And time has nothing to do with it. |  |
This is why it's very difficult to offer estimates to the "3-minute video" question. There's so much more involved. Sometimes it's easier to move forward if I know what kind of budget you have in mind.
To keep video production costs down, I encourage my clients to focus on the goal of the video. What do you want this video to? Inform? Sell? Train? Educate? Entertain? Whatever the goal is, build your content around that goal to reach your target audience. Once that goal is clear, you may find your message come together in sixty-seconds or less. Not sure? Think of how much information is communicated in a short 30-second TV commercial!
Content is still king and the king of video production costs as well. Make the content efficiently serve your goal and your video is likely stay within budget and be a hit!
Ready to move forward? Let us help! Contact the Arizona Video Company today!
Content is still king and the king of video production costs as well. Make the content efficiently serve your goal and your video is likely stay within budget and be a hit!
Ready to move forward? Let us help! Contact the Arizona Video Company today!
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