Have you ever seen a movie that could have been great, but it turned out to be a dud? Maybe the previews showed great special effects and a killer cast of A-List actors, but the movie just didn't deliver. I've been disappointed with Hollywood plenty of times and usually for the same reason: The story was weak or stupid. Great acting, beautiful heroines, or mind blowing effects cannot redeem a lousy story or a plot that doesn't go anywhere. We all want a solid story first, exciting visuals second. That's how it is in movies; it works that way for videos too.
Two major concerns about marketing videos for business are cost and ROI. The reality is that effective business videos don't have to be expensive or loaded with special effects. Here's a real world scenario: The Insurance Store in Gilbert, Arizona, is run by Bob Brunelle. Within 5 years, Bob and his team have built their agency to #5 out of 62 agencies in 3 states. The 4 agencies in front of The Insurance Store have been in business for much longer. Bob uses simple videos produced by the Arizona Video Company to welcome and update new clients, promote new options and coverages, and to recruit new agents. Not only has Bob increased sales, he's multiplied his time and efficiency because the videos answer questions he used to answer over the phone. If you watch his videos, you'll see they are short, simple and rich in useful information. Take a look at this recent Welcome Video that was created entirely in house from our studios:
The Arizona Video Company offers full-service video production, voice talent and graphic design services including special effects and virtual studio technology. If you need those effects, we'd like to earn your business! But more often then not, businesses don't need them to get their message - their story - across to customers. Having a clear narrative that demonstrates features, benefits and rewards for say, $300 - $500, might offer a greater return on your investment than exploding text animations or elaborate virtual sets for $1000 or more. They might also be finished faster and in front of customers long before those more complex videos are completed.
Would you like a free consultation about how simple videos can help you market your business? Contact us today to discuss video marketing strategies to make more sales or to educate your customers!
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