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"How To" Videos For Business - 2 New Videos!

5/24/2013

Are you still not harnessing the power of online videos for your business? You already know YouTube is the 2nd most used search engine right behind Google. You know that people watch videos nearly everyday - including you. So what's the hold up? Why haven't you made your own video or hired the professional services from the Arizona Video Company?

I think it's fear. Fear of unknown costs. Fear of a low return on your investment. Fear of being on camera. Fear of not knowing where to start. And fear of looking stupid to the whole world wide web. Allow me to knock these off the table:

If you and the camera don't get along, or you have a face for radio, there are plenty of other more attractive options. Case in point: Meet Wendy from the Sheet Stay-Down Video below.
We offer FREE consultations to give you ideas on where to start. Contact us!
Video is not a fad. It's here to stay. Upload it to YouTube and other video sharing sites and it will stay up indefinitely. It can be embedded on your website and shared in emails over and over again for an ongoing return on your investment.
After you give us the details of your video needs, we'll give you a rough estimate to address the fear of unknown costs. Not only that, we've connected with PayPal's Bill Me Later program that can give you up to 6 months of interest free financing for big projects.

One popular way to use videos for your business is to create "How To" videos. "How To" videos can show customers how to use your products or how to use them more effectively. You can also position yourself as an expert in your field by giving away some of your knowledge. Show potential

customers some of your skills or give away a secret or two. When they have more questions, who are they going to ask? The expert they saw on the video!

Sal Herman from the The Holdup Suspender Company asked us to create 2 short "How To" videos. This first one shows customers how to fix their own suspender clips.

This second video features Wendy, one of our terrific video presenters. She shows us how to attach the Quad-Style and the Long Dual Style Sheet Stay-Downs on a king size bed. Short. helpful videos like these can take the frustration out of using products and services that might be confusing. In less than 3 minutes, a customer quickly understands how to use these products.

"How To" videos for business is just one more way to build your web presence, market your products and services, and build an online audience. So if you need high quality suspenders or Sheet Stay-Downs, visit the HoldUp Suspender Company. If you need high quality video production, visit the Arizona Video Company!

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Why I Use Sony Vegas For Video Production

5/10/2013

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I've produced hundreds of videos for television, DVD and the web since about 2002. I worked briefly with a number of video editing programs including Apple's Final Cut Pro. But when I started working with Vegas, I was done looking for video editing systems.

Vegas and I met when it was still a Sonic Foundry product and before Sony picked it up. Vegas was and still

is a fairly intuitive program that will allow you to grasp the basics and get going. It's PC based which was terrific because I am NOT a Mac guy. I began years ago with Vegas 4 and evolved up through my current setup which includes Vegas Pro 12 with Hitfilm Ultimate. HitFilm integrates seamlessly with Vegas 12 Pro and is a terrific combination especially if you do lots of Green Screen/Chroma Key work. Check out the Green Screen results on my Video Presenters Page.

For the most part, I look at software merely as a tool. It's the skill of the person using the tool that really creates either a poor, average or awesome video. You can have every bell and whistle available, but if you don't use them, or use them well, your end product won't be great. As with anything in life, the more you practice and play with something the better you get. Watch the short demo below to get an idea of how to create some basic effects in Sony Vegas Pro 12...

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As a tool for video production, Sony Vegas is fantastic for these key reasons:

It's easy to navigate and become proficient
It's loaded with built-in effects & transitions
It exports to all kinds of files
Is a terrific audio editor
and did I mention it's easy to use?

I can go on and on about Sony Vegas, but nothing will take the place of personal, hands-on experience. I suggest downloading a free trial version of any Sony video editing program and just try it out. Try the demo version to A) make sure Sony Vegas is compatible with your computer; and B) that you like how it works - which is a very big deal if you plan to do video production on a professional level. Editing can be very tedious and time consuming. It's harder and much less fun if you hate your editing program!

I use the top of the line Sony Vegas Pro 12, but you may not need all that. Sony has other video and audio editors that may completely suit your needs and give your wallet a break as well. Again, I strongly suggest that you try the free demo first, see if it fits you and your computer, and if it does, get the full version and make your movie!

Visual Effects Suite by Sony Creative Software Inc.

Patrick Sipperly is a writer and producer with the Arizona Video Company.

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Use Simple Videos To Market Your Business

5/3/2013

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Have you ever seen a movie that could have been great, but it turned out to be a dud? Maybe the previews showed great special effects and a killer cast of A-List actors, but the movie just didn't deliver. I've been disappointed with Hollywood plenty of times and usually for the same reason: The story was weak or stupid. Great acting, beautiful heroines, or mind blowing effects cannot redeem a lousy story or a plot that doesn't go anywhere. We all want a solid story first, exciting visuals second. That's how it is in movies; it works that way for videos too.

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Two major concerns about marketing videos for business are cost and ROI. The reality is that effective business videos don't have to be expensive or loaded with special effects. Here's a real world scenario: The Insurance Store in Gilbert, Arizona, is run by Bob Brunelle. Within 5 years, Bob and his team have built their agency to #5 out of 62 agencies in 3 states. The 4 agencies in front of The Insurance Store have been in business for much longer. Bob uses simple videos produced by the Arizona Video Company to welcome and update new clients, promote new options and coverages, and to recruit new agents. Not only has Bob increased sales, he's multiplied his time and efficiency because the videos answer questions he used to answer over the phone. If you watch his videos, you'll see they are short, simple and rich in useful information. Take a look at this recent Welcome Video that was created entirely in house from our studios:

The Arizona Video Company offers full-service video production, voice talent and graphic design services including special effects and virtual studio technology. If you need those effects, we'd like to earn your business! But more often then not, businesses don't need them to get their message - their story - across to customers. Having a clear narrative that demonstrates features, benefits and rewards for say, $300 - $500, might offer a greater return on your investment than exploding text animations or elaborate virtual sets for $1000 or more. They might also be finished faster and in front of customers long before those more complex videos are completed.

Would you like a free consultation about how simple videos can help you market your business? Contact us today to discuss video marketing strategies to make more sales or to educate your customers!

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"How To" Videos For Business - 2 New Videos!

Why I Use Sony Vegas For Video Production

Use Simple Videos To Market Your Business

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