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From the very beginning, I've handled the marketing for my video production business. From cold calls to in person presentations, to building and maintaining a website, I've done it all myself. I've done it all myself because I couldn't afford to hire it out which has proven to be a blessing in disguise. I don't have to wait on someone else to update my websites or blogs.
To rank high on internet searches, you must be willing to create interesting content about your products or services. At the very least, you must do website writing and blog writing. Your website must have content that's important to the search engines (Google, Bing, Ask, Yahoo, etc.,) and to the people who will use the search engines to find the information their looking for. Please don't think all you need is a website!
The web is all about information. Every single day people jump online to get answers to questions, find a recipe, find a mechanic, and they're also looking for what you have to offer. The more information you have available for people to find, the more likely you are to be found. If all you have is a website, you'll probably be overshadowed by your competition. But if you have a well designed website with plenty of important content and an active blog with regularly updated and creative content, then you're more apt to be found. Let's never forget people go online looking for information. The more good content we can offer them, the more likely we'll be discovered online.
Don't have time to do your own website writing or blog updates? Consider hiring it out. There are companies that offer inexpensive writing services that can create content for you. In fact, here's one for your consideration now...
Content marketing and website writing is the best, most stable way to climb the search engines because it's all about information. If you're the one handing out the information, they'll come back for more. So get to the top the write way!