Video Production Rates For Arizona One of the first questions I get asked as a freelance video producer in Arizona is how much a video costs to make if it's however minutes minutes long. The thinking is that the length of the video is the most important factor when calculating production costs. This really isn't the case. Content has much more to do with cost then length.
Video production rates vary tremendously from one production company to another, not just in Arizona, but all over the world. There is no rate standard for our industry because there are so many variables. One freelancer might take on a wide variety of projects and charge an hourly rate, while another company charges by the half-day and won't touch a project that's less than $5,000. Other variables include experience of the producer(s), variety of equipment, software, overhead, how intricate the project is and how hungry the video producer or production team is.
Here are a few tips to help you get the best rates for your video:
Here are a few tips to help you get the best rates for your video:
| 1. Start with your goal in mind. What do you want your video to accomplish? Sell products online? Educate your staff? A company homepage video? Whatever it is, the more clear you are about your goals, the more clearly you can communicate this to your production team. Download the Video Production Worksheet and start putting your ideas down on paper. | ||
2. If you've seen a video with the production value you're looking for or a style you really like, send a link to your producer. Explain what you like best about it, what you're looking for, and why.
3. Be realistic with what you can afford and don't be afraid to share your budget range with your video production crew. Sometimes it's easier for them to tell you what they can do for you with your budget. It goes with out saying that steak is more expensive then hamburger. Don't expect a rib-eye if your budget is screaming quarter-pounder with cheese. Nobody likes to work for free. There's nothing wrong with asking different production companies, “Here's what we want, this is how much we have, what can you do for us?” Some companies will tell you it's not possible. Others will surprise you with some truly great ideas. Sometimes the company with the best plan is a better match for you than the company with the cheapest rate. The Gucci Family slogan reads, "Quality is remembered long after the price is forgotten." How true!
3. Be realistic with what you can afford and don't be afraid to share your budget range with your video production crew. Sometimes it's easier for them to tell you what they can do for you with your budget. It goes with out saying that steak is more expensive then hamburger. Don't expect a rib-eye if your budget is screaming quarter-pounder with cheese. Nobody likes to work for free. There's nothing wrong with asking different production companies, “Here's what we want, this is how much we have, what can you do for us?” Some companies will tell you it's not possible. Others will surprise you with some truly great ideas. Sometimes the company with the best plan is a better match for you than the company with the cheapest rate. The Gucci Family slogan reads, "Quality is remembered long after the price is forgotten." How true!
| You have many options here in Arizona for video production. Getting the best rate will depend upon your goals, your budget, and your own flexibility with when you need your project completed by. Be clear with what you want, ask your questions, read company reviews and testimonials, share your budget range, then choose the local Arizona production team with the best ideas and track record to help you reach your goals. Patrick Sipperly is a writer and producer for the Arizona Video Company based in Chandler, Arizona. | |
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