“Hey Pat, how much does a 3 minute video cost?”
or some variation thereof. It's reasonable to assume how long a video is determines how much the video costs. But you might be surprised to know that it usually doesn't work that way. The biggest factor in video production costs is content, not length, and here's why:
Imagine two 1-minute videos. The first one features an average Joe or Jane against a generic background talking to the camera for a minute. At the end they hold up a cardboard sign where a website is scribbled with a Magic Marker.
The second video has several dancing actors appearing in multiple locations, daytime and night time shots, lots of choreographed moves, special effects, disco balls and music. It too is exactly sixty-seconds long and covers the same topic as the first video. Price difference? Most definitely! And time has nothing to do with it.
Content is still king and the king of video production costs as well. Make the content efficiently serve your goal and your video is likely stay within budget and be a hit!
Ready to move forward? Let us help! Contact the Arizona Video Company today!