True, the traditional signal reaches hundreds of thousands of potential listeners, but those listeners still need to hear an ad enough times to remember it. If they hear it while driving down the road, there's not much they can do about it but try to remember the name of a company, the web address, or the phone number till they reach their next stop.
First, streaming radio listeners are already online. If they're online their computers are close by. If they like an ad and want to check out a product, service, restaurant or Amazon.com to order that neato-frito Kindle book they just heard about, they can do it even before the radio ad is finished playing.
The second reason to consider streaming radio commercials as part of your marketing plan is affordability. Because the listening audience is smaller than that of traditional airwave listeners, the cost per radio play falls dramatically, without any drop in quality. Listen in to a sample of two streaming radio spots produced by the Arizona Video Company that will soon play on KKNT 960 AM "The Patriot" in Phoenix, Arizona.
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Now let's compare costs: The average rate per thirty-second spot on a talk radio station like KKNT recently was about $25-$35 per play. For streaming radio that rate could be between $3 - $5 per play. If you wanted to have your ad play 3 times per day Monday through Friday, your streaming ad cost is only $45-$75 for the week! And remember, your audience is already online. If they hear your website address, the likelihood of interested listeners responding is significant. It's just a click away!
Does this put local radio advertising in a whole new light? Streaming radio commercials may be an affordable marketing option you haven't considered before!
Contact the Arizona Video Company to help you create a great streaming radio commercial or traditional radio commercial for your business. We have the music, sound effects and voice talent to make your commercial sound great!