- The perception that business video marketing is way too expensive;
- The fear of being on video;
- No real return on the investment;
- No time to get videos done.
Youtube is the 2nd largest search engine out there. You read that right Search Engine, not just a video sharing site. If you don't have videos out there about your business, you could be missing a huge opportunity to get more clients and sell more products.
The usual objections I hear from business owners about using video are:
As a specialist in business video marketing, allow me to help you get over these barriers. First, if you do a little research, you'll soon discover that video production doesn't have to be expensive. There are producers everywhere with varying rates and abilities. Look over their portfolio, read reviews about their business and productions, and invest in a conversation about your budget and goals. You'll find most video producers are flexible and can do great things even with a limited budget.
Afraid of being in front of the camera? Got a face for radio? Coordinate with our video presenters to be your video spokes person! We have onscreen talent ready to present your message whenever you're ready to go. On the other hand, meeting a company owner in an interview-style video can be a powerful tool to pre-sell viewers on your products or services. Here's a case in point: Andrea Chisolm from Amazing Dental in Los Algodones, Mexico. Talk about camera shy! After talking her into doing her own business marketing videos, she said "no" to those videos getting uploaded to YouTube. After more conversations and hand holding, she finally agreed. Watch the video below and see what a great job she did!
Mention this video and get 5% off of your dental work from Amazing Dental Care!
Let's talk about ROI. If all you do is upload a video to YouTube and that's it, then getting a real return on your investment might be difficult to realize. But if you use video as part of your overall marketing plan, you will see results. Start with your end goal in mind, do your keyword research, produce a video that will appeal to your audience, and share that video everywhere! Help your video attract an audience!
No time to create a video? I've never met most of my clients in person. I'll get an email or a phone call from someone on the other side of Phoenix or in New York, or Florida, or Spain, and in a matter of minutes, we'll have the details worked out. Then I go to work. I'll send them a draft, they'll reply with any edit requests, I'll make the changes, send out an invoice, after payment, I send the final version, and we're done. Or, if they'd like me to help them share it with the world, I'll make that happen to. What I'm saying here is that making a business marketing video can be happen with very little time commitment from a business owner or marketing director.