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Using video for local marketing is a no-brainer for me - not because I'm a professional video producer; but because I'm a business owner.
If you are a business owner trying get more customers and grow your business, and video is not part of your marketing plan, then may I politely ask, “What are you thinking?”
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth
- 100 hours of video are uploaded to YouTube every minute
- YouTube is localized in 61 countries and across 61 languages
- According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
- Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
According to Alexa.com, YouTube is the 2nd largest search engine sandwiched between Youtube's owner, Google, and the world's biggest distraction, Facebook. Having a YouTube channel is completely free and can even be monetized with ads to generate income. Each video can have links back to your website, descriptions about your business, and tagged with keywords and phrases to be found by search engines. It is the single best video marketing service available today and if you're not using it, or taking full advantage of it, you're really missing an amazing opportunity.
Now you might be asking what videos should you make for your business. Great question! In my professional opinion, every video should start with keyword research then it should have a single goal. A single invitation or call to action for viewers to respond to. That could be to call a phone number or click on a link. That's the verbal message. The non-verbals are to build trust, convey confidence and expertise, and warm up the viewers to do business with you. You can have any number of videos for marketing, and I recommend a lot of them, but I do suggest having at least these 3 foundational marketing videos: A Welcome Video, a Specific Product or Services Video, and an About Video.
- The Welcome Video
- The Specific Product or Service Video
- The About Video
Video marketing is powerful and if done right, will probably yield the highest return on your investment. Do your keyword research, plan out your videos, hire a professional if necessary like the Arizona Video Company, upload to YouTube, embed them onto your website, and spread the word about them. Market your videos and your videos will market you!
Want more video marketing services and software? Get serious with James Wedmore's Video Traffic Academy: